Biography

BRAD HALE (SOMBEAR) is a multi-instrumentalist, producer and writer based out of Minneapolis, MN. One half of the band Now, Now, he is the main collaborator alongside lead singer KC Dalager, who have collectively worked the project 100% themselves. Their 2018 record ‘Saved’ received “Best of the Year” nods via Billboard, GQ, NPR , Fader, Idolator etc., placements across the film, tv and video game world, and had them touring across the country as direct support for Maggie Rogers. They’ve done official remixes for Muna, Joywave and more.

Outside of the Now, Now project, Brad is an avid writer and producer under the moniker Sombear. Specializing in inventive melodies and dreamy productions across the alternative and indie worlds, Brad has had cuts with Grimes, The Naked & Famous, Chelsea Jade, as well as multiple credits on the newest Luna Shadows album. He played a big role on KennyHoopla’s major label debut EP ‘how will i rest in peace if i’m buried by a highway?//’ (Arista) and is continuing to work extensively as a producer and writer across the project. Brad will also be producing the new John-Allison Weiss album in its entirety. Additional collaborations include Georgia Knott (of Broods), Joywave, Ryn Weaver, Chaz Cardigan, Lexi Jayde, Samia and more.