Founded in 1996 as a graffiti ‘zine, Mass Appeal’s business has grown to include production and development of TV, film and commercial content, creative services for blue chip brands, a leading urban alternative record label and owned media channels across social, web and print. In 2014, the company joined forces with legendary rapper Nas to start Mass Appeal Records, a music platform that has partnered with esteemed artists including; Run The Jewels, J Dilla, Dave East, Mannie Fresh, DJ Shadow, Nas, and others to help release their music. The first project on the label was the critically acclaimed Run The Jewels 2, which ranked as the best album of 2014 by several influential publications including Pitchfork, Billboard and Stereogum. Mass Appeal has partnered with CNN, TBS, Showtime, Comedy Central and other leading networks to create urban culture-themed documentary and scripted programming. The company’s creative agency has collaborated with clients including Sprite, HBO, Under Armour, and Red Bull on various integrated campaigns.